Bring the credibility of publishing to your marketing. 

The recent explosion of instant publishing technologies has intertwined marketing and publishing like never before. Under the guise of thought leadership marketing, companies are expected to produce their own meaningful blog posts, tweets, white papers, articles, e-books, print books, and more. But companies seeking to establish themselves as trust agents know that their customers need authentic, objective, and personalized information - not 10-page sales pitches. More and more companies are realizing that journalists, publishing professionals, and storytellers are naturals at creating this kind of authentic customer connection through the written word, and choose to outsource rather than run their own team ragged. 

Thought leadership marketers: Download my free report on developing quality insight through a little-known tool here. 

"My partner Don Peppers and I are working on our ninth book, and among the first eight is a textbook which has now been revised with Ms. Rooker's help (Managing Customer Relationships, Wiley, 2011). Bottom line: We have never worked with anyone who compares with Amanda Rooker as an editor, researcher, draft piece writer, and general support team. Her attention to detail and ability to juggle millions of details simultaneously and flawlessly would be valuable on their own, but her ability to think, remember, compare, learn quickly, and make genuine contributions makes her essential to our book production. She truly cared as much as we did about producing a complete, accurate, interesting, and useful book. I recommend her to anyone with only one hesitation: Just leave enough of her time free so we can use her again."

--Martha Rogers, Ph.D., Founding Partner, Peppers & Rogers Group, and co-author with Don Peppers of The One-to-One Future, Return on Customer, Rules to Break and Laws to Follow, and Managing Customer Relationships: A Strategic Framework.